Datenschutzerklärung

Last Updated: October 2, 2025

VILOUR operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the “Services”). VILOUR is powered by Shopify, which enables us to provide you with the Services.

This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.

What Personal Data Do We Collect or Process?

When we use the term “personal data,” we refer to information that identifies you or another individual or can be reasonably linked to you. Personal data does not include information collected anonymously or de-identified so that it can no longer be used to identify or link to you. Depending on how you interact with the Services, where you live, and what the applicable law allows or requires, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact Information, including name, mailing address, billing address, shipping address, phone number, and email address.

  • Financial Information, including credit, debit, and other payment card numbers, financial account details, transaction details, payment method, payment confirmation, and related payment information.

  • Account Information, including username, password, security questions, configurations, and settings.

  • Transaction Information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with Us, including any information you provide when communicating with us, such as customer support inquiries.

  • Device Information, including details about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage Information, including details about your interaction with the Services, such as how and when you access or browse them.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you. For example, when you create an account, access or use the Services, communicate with us, or otherwise provide your personal data.

  • Automatically through the Services. For example, from your device, when you use our products or services, or visit our website, including through cookies and similar technologies.

  • From our service providers. For example, when we engage service providers to enable certain technologies, and they collect or process your personal data on our behalf.

  • From our partners and other third parties.

How Do We Use Your Personal Data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal data to provide the Services, including fulfilling our contract with you, processing payments, fulfilling orders, saving your preferences and interests, sending account-related notifications, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience (e.g., recommending products based on past purchases).

  • Marketing and advertising. We use your personal data for marketing and advertising purposes, including sending promotional messages via email, SMS, or mail, and showing you online ads for products or services, including personalized ads based on products you have viewed, added to your cart, or purchased.

  • Security and fraud prevention. We use your personal data to authenticate your account, provide secure payment and shopping experiences, detect and investigate fraudulent, illegal, unsafe, or malicious activity, protect public safety, and ensure the security of our Services. If you choose to register an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password, or other access information with anyone else.

  • Communication with you. We use your personal data to provide customer support and effective services, respond promptly to your inquiries, and maintain our business relationship with you.

  • Legal purposes. We use your personal data to comply with applicable laws or respond to lawful processes, including requests from law enforcement or regulatory authorities; to investigate or participate in civil or legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How Do We Share Personal Data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes as described in this Privacy Policy. These circumstances may include:

  • With Shopify, service providers, and other third parties performing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • With business and marketing partners who provide marketing services or display advertisements to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across various merchants and websites. Our business and marketing partners use your data according to their own privacy policies.

  • When you request or consent to sharing information with third parties, for example, to receive certain products or when using social media widgets or login integrations.

  • With our affiliates or corporate group members.

  • In connection with a business transaction, such as a merger, acquisition, or bankruptcy; to comply with legal obligations (including subpoenas or warrants); to enforce our terms or policies; or to protect or defend the Services, our rights, or the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data related to your access to and use of the Services in order to provide and improve them. Data submitted through the Services is shared with Shopify and third parties, which may be located in countries other than your country of residence, to enable and improve the Services.

We also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding such data.

For more information on how Shopify uses your personal data and your rights, please refer to the Shopify Consumer Privacy Policy and the Shopify Privacy Portal: https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to non-affiliated or non-controlled websites, please review their privacy and security policies as well as other terms and conditions. We are not responsible for the privacy, security, accuracy, completeness, or reliability of such websites.

Information you provide in public or semi-public areas, including on third-party social networking platforms, may also be viewed by other users without restriction. Inclusion of such links does not imply our endorsement of their content, owners, or operators, unless explicitly stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data from minors under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request deletion. We are not aware of any personal data being “sold” or “shared” (as defined by applicable law) from individuals under the age of 16.

Security and Data Retention

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you transmit to us may also be at risk during transmission. We recommend avoiding insecure channels for sensitive or confidential information.

How long we retain personal data depends on various factors, including whether we need the data to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal data. These rights are not absolute and may apply only under certain circumstances.

  • Right of Access. You may have the right to request access to the personal data we hold about you.

  • Right to Deletion. You may have the right to request deletion of your personal data.

  • Right to Correction. You may have the right to request correction of inaccurate personal data.

  • Right to Data Portability. You may have the right to request a copy of your personal data and have it transferred to a third party.

  • Right to Opt-Out of Sale/Sharing. Depending on your location, you may have the right to opt out of the “sale” or “sharing” of your personal data or of processing for “targeted advertising.”

If you wish to exercise this right, you can do so here.
Please note: if you visit our website with an active “Global Privacy Control” signal, we will treat it as an automatic opt-out request for the device and browser you use to visit the site. More info: https://globalprivacycontrol.org/.

  • Marketing Preferences. You may unsubscribe from promotional emails at any time using the unsubscribe link provided in those emails. We may still send non-promotional communications related to your account or orders.

If you reside in the UK or European Economic Area (EEA), you may also have:

  • Right to Object or Restrict Processing. You may request that we stop or limit processing of your personal data for specific purposes.

  • Right to Withdraw Consent. Where processing relies on your consent, you have the right to withdraw it at any time without affecting prior lawful processing.

You may exercise these rights by contacting us using the details below or as otherwise indicated in the Services.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on your location, you may also have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal data outside your country of residence.
When transferring data outside the EEA or UK, we rely on recognized mechanisms such as the EU Standard Contractual Clauses or equivalent instruments unless the destination country ensures adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. Updates will be posted on this website with an updated “Last Updated” date and, where required by law, appropriate notice will be provided.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us by:

We are the data controller for your personal data as defined under applicable data protection laws.